Know Climate Change

Campaign Monitor


The Big Ask

The Big Ask is a campaign launched by the Friends of the Earth in 2008 which brings together 18 countries with the commitment to reduce carbon emissions. It calls for emission cuts of 40 % by 2020 and 100% by 2050 for the EU member countries.

The campaign claims that these binding targets will encourage climate solutions that will help individuals, business and communities to cut our carbon footprint.

It also demands that European countries provide their fair share of the finances needed for developing countries to tackle climate change and to adapt to its consequences.

To spread its message to the people, Friends of the Earth organizes concerts, exhibitions and other public activities and engages thousands of people across Europe. It empowers the general public to take action and to realize they can influence decisions taken by both national governments and the European Union.

It helps people to visit their MPs, to sign petitions and postcards showing their support for The Big Ask. The campaign also draws support from music bands and celebrities one of them being Thom Yorke, the lead vocalist and principal songwriter of alternative rockband Radiohead, who launched the campaign.

p>The countries involved are Austria, Belgium, Czech Republic, Denmark, EWNI (England, Wales and Northern Ireland), Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Malta, the Netherlands, Scotland, Slovenia, Spain and Sweden.

p>One of the major achievements of the campaign is the enactment of the UK climate change law in 2008 which took account of all emissions from the start and committed to carbon dioxide reductions of 80 per cent by 2050.

Best Practices

  • A campaign that empowers common people to call for emission reduction
  • A campaign that demands legally binding emission reduction commitments