Know Climate Change

Campaign Monitor


The 10:10 Climate Change Campaign

10:10 is a climate change campaign calling for a 10% reduction in carbon emissions in 2010. The worldwide campaign aims to reveal public support, influence policymakers to contribute in cutting carbon emissions.
The 10:10 campaign, which is launched at the Tate Modern in London, is the brainchild of Franny Armstrong, the film- maker. Attracting widespread support, as per its campaign website, till now, 78,343 individuals, 2,889 businesses, 1,750 schools and 1,725 organizations have joined the campaign and pledged to reduce their emissions by 10% in a year.

The movement has attracted the support of major and diverse public figures and organizations, described by the leading newspaper as a "cross-section" of UK society.

Best Practices

  • The campaign aims to further and demonstrate a cultural change towards environmental sustainability.
  • The campaign has produced different guidance on how to cut emissions for individuals, businesses, educational bodies and other organizations.