Know Climate Change

Campaign Monitor

Earth Hour Campaign

Organized by WWF, the Earth Hour campaign started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for an hour to make their stand against climate change. After a year, this campaign became a global sustainability movement with more than 50 million people across 35 countries participating. It is a global call to action (voluntary) to every individual, every business and every community throughout the world. It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future.

The campaign is targeted at the urban upper and the middle classes who can express solidarity for a cause that grows more urgent by the hour – the issue of climate change. In fact, it is much more than just switching off the lights, it’s all about giving people a voice on the future of the planet and working together to create a sustainable low carbon future. It is conducted in full coordination with the municipal bodies, police and public safety agencies.

Best Practices

  • The Earth Hour campaign has resulted in creating and raising awareness on climate change issues on a very large scale.
  • The campaign in 2009 saw hundreds of millions of people take part from over 88 countries who switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.