Know Climate Change

Campaign Monitor

Rainforest SOS Campaign

Prince Charles' Rainforests SOS Campaign launched in May 2009, aims at creating global awareness to improve understanding of the link between rainforests and climate change and the need for urgent action to stop deforestation. The campaign message states "If we lose the battle against tropical deforestation, we lose the battle against climate change".

The campaign has been a huge success. More than one million visitors from 209 countries/ territories have visited the project website, over ¼ million people have sent a Rainforest SOS message and the campaign has had 20,000 media mentions across TV, print, radio and online.

Best Practices

  • In an effort to create global awareness, a short campaign film was shot with well-known faces such as Harrison Ford, Daniel Craig and Kermit to halt tropical deforestation.
  • The campaign is supported by 300 partners across the business, non-profit and educational communities.